| EAN: | 9783834932723 |
|---|---|
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 264 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Breitner, Michael H. Papathanassis, Alexis Schoen, Cornelia |
| Veröffentlichungsdatum: | 29.10.2011 |
| Untertitel: | Information and Decision Support Systems |
| Schlagworte: | Absatz / Marketing Marketing Vermarktung |
53,49 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators¿ back-offices and for cruisers¿ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Verwandte Artikel