Customer Value Generation in Banking
| Autor: | Auge-Dickhut, Stefanie Koye, Bernhard Liebetrau, Axel |
|---|---|
| EAN: | 9783319368795 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 220 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 15.10.2016 |
| Untertitel: | The Zurich Model of Customer-Centricity |
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The banking sector is undergoing a process of fundamental transformation ¿ mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century¿s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ¿Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
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