Data-Driven Problem-Solving in International Business Communication
| Autor: | Zielonka, Alexander |
|---|---|
| EAN: | 9783631674451 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Deutsch Englisch |
| Seitenzahl: | 282 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 17.07.2017 |
| Untertitel: | Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals |
| Schlagworte: | EDV / Verkauf, Marketing, Wirtschaft Entwicklung (gesellschaftlich, wirtschaftlich, technisch) Internet / Wirtschaft, Recht |
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This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.
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