Digital Selling
| Autor: | Dietmar Kilian, Peter Mirski (Hrsg.) |
|---|---|
| EAN: | 9783903030381 |
| eBook Format: | PDF/ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 02.03.2017 |
| Untertitel: | Successful Strategies and Tools for B2B Marketing and Sales |
| Kategorie: | |
| Schlagworte: | Account planning B2B Sales Business Model Cloud Content marketing Customer Lifetime Value Customer satisfaction Customer success Determined Completer Digital Buzzer Digital Sales Digital Selling Digitalization Digital skills Innovative |
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Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world. This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.