Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
| Autor: | Matt Hills |
|---|---|
| EAN: | 9781137463326 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 22.07.2015 |
| Untertitel: | The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary |
| Kategorie: | |
| Schlagworte: | 3D cinema BBC TV BBC Worldwide Doctor Who anniversary brand media event paratexts public service broadcasting |
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
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