Economic Intelligence and Entrepreneurial Activities. The Crucial Role of Information

Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This paper attempts to define economic intelligence as a stand-alone part of the overall entrepreneurial equation. It also focuses on how it does facilitate entrepreneurial processes. In business like in the army, the role of information is crucial. In wartime, all means are used to get information on the enemy, the number, his arms and his strategy and so on. In business, information on competitors, their strengths, their weaknesses and their strategy is necessary to define his own strategy. Like in the war, it is a question on death or survival. A business can grow or fail. Having useful and timely information on a business environment (customers, suppliers, competitors, regulations, economic and social situation), helps to make a good decision and to survive and remain a competitor. Economic intelligence is based on a competitive environment's surveillance system of the economic agents and the actions on it, with the purpose of detecting the threats and exploiting the opportunities. Economic Intelligence aims to take advantage of the opportunity to develop better methods for the identification of relevant sources of information, the analysis of the collected information and its manipulation to provide what the user needs for decision-making.

Dr. Antoine NIYUNGEKO has more than 12 years working experience as Consultant in many business areas.He has a PhD in International Entrepreneurship, Master in Negociations and Sales Team Management, Master in Operational and Strategic Planning, and Master in Human Resources Management. He has created an audit and consultant firm ELAN CONSULT. The company is specialized in auditing, accounting, tax assistance, capacity building, and strategic planing. He has audited many company and projects. He has also trained workers from many companies.He has made 19 publications. Others are still under peer-review. He is a reviewer at Business & Economics journal which is indexed on Springer Nature. He is passionated by research. He has much skills in data analysis (qualitative and quantitative data). He has produced a practical guide of data analysis including useful statistical tests(regression, mediation, factor analysis, correlation, mean comparison, proportion comparision,etc). He speaks and write French, English, and Kirundi. He is in charge of research and data analysis in one local University.He actively in data analysis. He can be contacted on mail: niyungantoine@yahoo.fr. or by phone (+257) 75 997 606.