Effective Strategy Implementation
| Autor: | Adele J. Huber |
|---|---|
| EAN: | 9783834965950 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 29.07.2011 |
| Untertitel: | Conceptualizing Firms' Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance |
| Kategorie: | |
| Schlagworte: | Marketing Organizational capabilities Organizational learning theory Scale development brand strategy |
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the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.
Dr. Adele J. Huber wrote her dissertation under the supervision of Prof. Dr. Alexander Haas at the University of Bern (Switzerland). She works as a management consultant, focusing on marketing and brand strategy development and execution.
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