Elite China
| Autor: | Pierre Xiao Lu |
|---|---|
| EAN: | 9781118179192 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 22.12.2011 |
| Untertitel: | Luxury Consumer Behavior in China |
| Kategorie: | |
| Schlagworte: | Asian tiger China business business in China china brands china marketing luxury brand marketing marketing in china |
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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