Embedded Lead Users inside the Firm
| Autor: | Schweisfurth, Tim |
|---|---|
| EAN: | 9783658000653 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 244 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 05.10.2012 |
| Untertitel: | How Innovative User Employees contribute to the Corporate Product Innovation Process |
53,49 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm¿s products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes embedded lead users¿ behaviors. This holds various implications for firms, e.g. with respect to the integration of user knowledge for innovation.¿
Verwandte Artikel
Weitere Produkte vom selben Autor