Employee Engagement in Media Management
| Autor: | Georgiades, Stavros |
|---|---|
| EAN: | 9783319162164 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 132 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 10.04.2015 |
| Untertitel: | Creativeness and Organizational Development |
| Schlagworte: | Medienmanagement Organisation Personal (Belegschaft) Unternehmensplanung Wirtschaft / Personal |
53,49 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Verwandte Artikel
Weitere Produkte vom selben Autor