English EXIM. A Linguistic Study

Research Paper (undergraduate) from the year 2016 in the subject English Language and Literature Studies - Linguistics, grade: A, Andhra University, course: MA English, MA Economics, MA Political Science, MA Linguistics, language: English, abstract: Trade flow has always been synonymous to language flow. The global economy is in the hands of the global language. English has long become the lingua franca of the globalizing economy, and this book 'English EXIM. A Linguistic Study' sets out to investigate how international trade are prepared to meet the linguistic requirements imposed on them by global business. This book focuses on investigating how well international trade of economies present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools they apply for communicating with international markets and how the linguistic quality of their international market communications can be assessed. The objective is to provide economies is follow English as a recognized language with a tool to maximize the effects of their international communication efforts based on the analysis of the current state of the art and on the evaluation of previous studies in this field. The book presents English as the language of global trade by statistically showing that 1.U.K, New Zealand and Canada have high trade with U.S. because their major language is English. 2.If official language of a country is English then its trade prospects with U.S. are high. 3.India, South Africa and Sri Lanka have high trade with U.S. because of their official language is English.

Mr. Krishnaveer Abhishek Challa is currently the CEO of Tao Educare. He is a student of English Department, Adikavi Nannaya University, Rajahmundry, Andhra Pradesh and is also pursuing Masters in Journalism and Mass Communications through Distance Education. He scored CGPA of '9' points (Distinction) in P.G. Diploma in English Language and Linguistics. He did P.G. Diplomas in Functional English and English Language Teaching. He is a Diploma holder in Yoga, Environmental Studies, Functional Arabic, and French. He conducted workshops on 'Personality Development', 'Honing Soft Skills', 'Soft Skills for Marginalised Youth', at Andhra University, Visakhapatnam. He was a Resource Person for a workshop at SOS Children's Village and was the Director of Bay School of Journalism. He taught Journalism at Gayatri Vidya Parishad Degree College and worked as Trainer at TIME institute. His research articles and book reviews were published in various reputed National and International Journals. His article was published in Kurukshetra. He completed Certificate course on Gandhi and Social Exclusion and Inclusive Policy. He visited Blekinge Tekniska Hogskola (BTH), a well renowned University in Sweden as a student for a period of one year and completed various courses on Sustainable Engineering, Mobile Communications, Electromagnetic Field Theory, Mathematics etc. He bagged first prize in the Debate Competition on Green Manufacturing technology at the National Level. He also delivered lecture on 'Indian Culture' to the students of Brigham Young University (USA). He published 4 books till date.