Establishing an Innovation Culture at General Mills Canada
| Autor: | Felix Zappe |
|---|---|
| EAN: | 9783668537453 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 27.09.2017 |
| Untertitel: | Based on the Ivey School's Case 'General Mills Canada: Building a Culture of Innovation (B)' |
| Kategorie: | |
| Schlagworte: | Innovation case summary change change management culture ideas for organizational change influence organizational support |
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Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School 'General Mills Canada: Building a Culture of Innovation (B)', analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.
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