74 failures, 10 key learnings and 1 mission: promoting a positive culture of mistakes in business. The innovation team at a major Swiss corporation reveal the things that others might want to keep secret - with charm, courage and humour, plus an ironic series of images from daily working life. Instead of glossing over mistakes, the book demonstrates how to draw valuable insights from failed projects and then use them to make progress in an innovation environment.

VNTR repräsentiert die Innovations- und Venturing-Teams bzw. die Innovations- und Venturing-Initiativen von PostFinance, einem der führenden Finanzinstitute der Schweiz.

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