Falling in love with the future

One of the top experts in business strategy, Miquel Lladó shares with us his professional experience in significant cant executive roles in big, multinational companies. In this book the reader will discover Miquel Lladó's work methodology, and, more importantly, the ideas that have contributed to him creating his own future and reaching high-ranking levels in business leadership. Rich in real-life cases, experienced first-hand by the author -a deep connoisseur of the ins and outs of management in big companies- Lladó offers a truly organic and understandable summary. It enables the reader to become immersed in concepts worth mastering to fully understand the needs of a company and to achieve successful strategy implementation, even in a context such as the current covid-19 pandemic crisis. Indeed, an inspiring text for those current and future leaders eager to play in the big leagues.

Miquel Lladó is a professor of Strategic Management and Leadership. A lecturer at the IESE Business school, he is also a visiting professor at IEDC Bled School of Management in Slovenia, Sheffield University-International Faculty, WU Executive Academy Vienna University and AESE Business School Portugal. Since 2009, he has led 1,128 Strategy and Leadership sessions for 20,404 executives of 99 nationalities in 22 countries. He is a Senior Management Advisor with accumulated experience in 20 sectors and a member of FC Barcelona's Strategic and Economic Commission. His executive experience includes his time as the CEO of Bimbo-Sara Lee Bakery Group, the VP of Marketing and Sales at Bimbo Spain and Portugal, the VP of New Business at PepsiCo/ Frito-Lay Spain, the Director of the China Distribution Project for Frito-Lay International, a Sales Designate at Frito-Lay USA and other marketing, sales and trade marketing positions at PepsiCo/ Frito-Lay Spain and Gallina Blanca, as well as a Consultant at KPMG. He holds a degree in Economics from the University of Barcelona and has studied at ESADE, the Kellogg Business School, the Wharton School, Harvard Business School and IESE Business School. In 2000, he was voted the best executive by the Spanish Executive Association (AED). www.miquel-llado.com