Fashion Branding and Communication
Autor: | Byoungho Jin, Elena Cedrola |
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EAN: | 9781137523433 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 26.04.2017 |
Untertitel: | Core Strategies of European Luxury Brands |
Kategorie: | |
Schlagworte: | Art Strategy Brand Communication Brand Equity Fashion Luxury Brands |
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Byoungho Jin is Putnam and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Her research area focuses on international apparel retailing and branding.
Elena Cedrola is Associate Professor at the University of Macerata, Italy, where she teaches Management and International Marketing. She is also Professor at the Catholic University of Milan, Italy. Dr Cedrola's research area focuses on SMEs' internationalization and Country of Origin Effect.