Focus on the End-User
| Autor: | Lakó, Cristian |
|---|---|
| EAN: | 9786203196115 |
| Sachgruppe: | Politikwissenschaft |
| Sprache: | Englisch |
| Seitenzahl: | 324 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 18.12.2020 |
| Untertitel: | Theory and Practice in Website Localization |
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Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.
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