| EAN: | 9783540774297 |
|---|---|
| Auflage: | 2008 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 224 |
| Produktart: | Gebunden |
| Herausgeber: | Huber, Margit O'Gorman, Susanne |
| Veröffentlichungsdatum: | 11.02.2008 |
| Untertitel: | Living a Vision |
| Schlagworte: | Stakeholder (ökonomisch) |
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Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
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