From Startup to Unicorn

If you're looking for a comprehensive guide to help make your startup successful, this book is a must-read. It covers the unique challenges of technology and platform-driven entrepreneurship, providing entrepreneurs with the tools they need to sustain growth and relevance.

Technology startups face the risk of failure even after finding a product-market fit. This is due to limitations in scaling. Platform-driven startups can scale rapidly. However, they carry a high risk of failure. This book helps entrepreneurs identify the factors that can sustain technology startup growth, make early decisions, and limit risk. It also offers guidance to platform startups to mitigate the risk of failure. Featuring examples of successful startups as well as others that failed, the book offers a holistic view of entrepreneurship that highlights its importance to the broader ecosystem.

This book is ideal for entrepreneurs who want to take their startup to the next level and sustain its growth. With a focus on inclusive entrepreneurship and sustaining competitive advantage, it is equally relevant for family-run companies that prioritise sustained value over generations. If you want to succeed in today's highly competitive startup landscape, this book is a valuable resource.

Anil Sethi is an Author, Academic and Entrepreneur. He has co-founded several companies including Flisom (sold), Scrona, Instaheat, Zurich Soft Robotics, and NexMR. He teaches entrepreneurship at several institutions including ETH Zurich and University of St. Gallen. He was also recognized as Associated Fellow by the UN initiative 'Defeat NCD Partnership', which aims to address non-infectious diseases including cancer and diabetes in 90 countries around the world.