Frontiers in Product Innovation Strategy

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.

Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Diana Derval, Ph.D., EMBA, Chair of DervalResearch, is a pioneer in decoding human behavior and preferences with biosciences. Prof. Derval is a Member of the Society for Behavioral Neuroendocrinology, and on the Jury for the CES Asia Innovation Awards. Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards and the creator of the Derval Color Test® taken by over 10 million people around the world. A Harvard Business Review contributor, and finalist of the Berry-AMA Prize for most innovative marketing book with 'The Right Sensory Mix' (Springer), Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks and helped Fortune 500 firms including Sephora, Michelin, Sofitel, Philips, and L'Oréal accelerate their development with a focus on people and planet-friendly products and experiences. An Honorary Adjunct Professor at Donghua University (Shanghai, China), Diana Derval is regularly featured in the media, conferences (TEDx Talks, IFA, CES), and corporate seminars, and is known for delivering memorable MasterClasses. Diana's favorite topics are Senses and Sensors, Hormones and Behavior, and anything that touches on Innovation.