Frugal Innovation in Healthcare
| Autor: | Aditi Ramdorai, Cornelius Herstatt |
|---|---|
| EAN: | 9783319163369 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 29.04.2015 |
| Untertitel: | How Targeting Low-Income Markets Leads to Disruptive Innovation |
| Kategorie: | |
| Schlagworte: | GE Healthcare India Organizational ambidexterity Paradox theory Resource allocation Tata Group |
85,59 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Verwandte Artikel