Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations.
This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods.
Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge.



Jesús Muñoz Morcillo, born 1977, is research associate at the ZAK | Centre for Cultural and General Studies at the Karlsruhe Institute of Technology (KIT). The classicist and art theorist made his PhD 2015 with Prof. Dr. Beat Wyss at the Karlsruhe University of Art and Design. His research focuses on Art, Literature and Science Studies.