Global Luxury
| Autor: | Pierre-Yves Donzé, Rika Fujioka |
|---|---|
| EAN: | 9789811052361 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 05.10.2017 |
| Untertitel: | Organizational Change and Emerging Markets since the 1970s |
| Kategorie: | |
| Schlagworte: | Asian luxury market Branding European-Asian trade Luxury Marketing |
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This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile.
Rika Fujioka is Faculty at the Department of Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce.
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