Global overview and a closer look into Adobe´s international marketing activity
| Autor: | Schwarz, Marc |
|---|---|
| EAN: | 9783640656752 |
| Auflage: | 001 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 24 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 18.05.2010 |
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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe¿s products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe¿s annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.
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