Good Future Leadership as a new leadership style in Purpose Driven Organisations

Master's Thesis from the year 2020 in the subject Leadership and Human Resource Management - Management Styles, , language: English, abstract: Our working world is in a constant state of change. New forms of collaboration and mega trends such as digitalisation, but also the influence of the so-called VUCA world (Volatility, Uncertainty, Complexity, Ambiguity) are breaking through old structures. This is accompanied by social changes and new expectations of employees. Olga Gerashchenko emphasises in her publication that meaning-oriented companies are more profitable and innovative and their employees are more motivated. But how does a company succeed in elaborating its own meaning and communicating it to all employees? What role do managers have to play in meaning orientation for themselves and, above all, for their employees? And what does that mean in concrete terms for everyday leadership? Gerashchenko explains which competencies a manager must have in order to be able to lead his or her employees according to the meaning of a company. She shows how to develop a living culture in a team, but also in the entire company. She also makes clear how important authenticity is in this process. Her book is a helpful guide for Purpose Driven Organisations. From the contents: - Corporate Values; - Corporate culture; - Employee motivation; - Employee retention; - Leadership Style