Grassroots Esports

When you read this, you will learn the answers to two questions: 1. How to build an esports organization 2. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and arm you with amazing science and arguments, as to why, esports benefits society as well. And thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations.

Martin Fritzen is an esports author, speaker, and consultant who, in 2015 founded one of Europe´s biggest esports clubs, Sørby Esport. From 2017 - 2020, he spearheaded all esports activities at DGI, a Danish sports Federation with more than 6500 sports clubs. Today he is the head of esports at the Danish national federation of company sports. Leading all esports activities with Danish workplaces, educational institutions, and company sports associations. This book is based on years of experience as well as several years of talking with sports clubs that offer esports activities and companies that are interested in sponsoring esports. "I hope this book will inspire you to think outside the box so you can achieve your esports dreams like so many others have done". Martin Fritzen