HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)
| Autor: | Alstyne, Marshall W. van Harvard Business Review Iansiti, Marco Lakhani, Karim R. Parker, Geoffrey G. |
|---|---|
| EAN: | 9781633699885 |
| Sprache: | Englisch |
| Seitenzahl: | 192 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 08.12.2020 |
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A Must Reads on platforms and ecosystems.We've read everything we've ever published on platforms and ecosystems so you don't have to.Curates the best and most influential HBR articles on platforms and ecosystems.Covers topics such as shifting from managing products to managing interactions, collaborating with other firms in an ecosystem that spans sectors, and learning to change your strategy as conditions change.Includes pieces from recognizable names and trusted experts.Audience: For leaders in IT, marketing, product development, Executive Teams--anyone who might be thinking about how to grow their company's business.
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