Handbook of Commercial Banking
Autor: | Chorafas, D. |
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EAN: | 9780333736241 |
Auflage: | 1999 |
Sachgruppe: | Wirtschaft |
Sprache: | Englisch |
Seitenzahl: | 463 |
Produktart: | Gebunden |
Veröffentlichungsdatum: | 28.10.1998 |
Untertitel: | Strategic Planning for Growth and Survival in the New Decade |
Schlagworte: | Business / Economics / Finance |
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Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.