Handbook of Partial Least Squares
| Autor: | Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler |
|---|---|
| EAN: | 9783540328278 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 10.03.2010 |
| Untertitel: | Concepts, Methods and Applications |
| Kategorie: | |
| Schlagworte: | Component-based Structural Equation Models Estimator Latent Variables Marketing Research PLS Partial Least Squares Regression clustering data analysis structural equation modeling |
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This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
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