Harvard Business Review Case Study: General Electric Medical Systems (2002)
| Autor: | Marcel Heide |
|---|---|
| EAN: | 9783638587228 |
| eBook Format: | PDF/ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 24.06.2013 |
| Kategorie: | |
| Schlagworte: | Business Case Electric General Harvard International Medical Review Strategy Study Systems |
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Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.
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