How and why transnational companies internationalize
| Autor: | Nadine Hänsel |
|---|---|
| EAN: | 9783656392057 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.03.2013 |
| Kategorie: | |
| Schlagworte: | TNC Volkswagen born global firms born globals internationalisation internationalization international strategy market access pr production costs product life cycle transnational companies transnationale unternehmen transnational strategy |
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Seminar paper from the year 2012 in the subject Geography / Earth Science - Economic Geography, grade: 1,0, Christian-Albrechts-University of Kiel (Geographisches Institut), language: English, abstract: The focus of this research paper will be on transnational companies (TNCs), which are not just doing business across borders, but rather have the individual characteristic of direct production and to a large extent also direct business activity in a foreign country. (Gillies: 2012) What strategies TNCs choose in order to pursue their target of directness will be demonstrated in this paper.
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