Ideologies that Influence
| Autor: | Hooper, Lee |
|---|---|
| EAN: | 9783656503873 |
| Auflage: | 001 |
| Sachgruppe: | Ethnologie |
| Sprache: | Englisch |
| Seitenzahl: | 12 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 26.09.2013 |
| Untertitel: | Comparing Consumption Trends of Sausages and Maize in Post-Communist Economies |
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Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term ¿Soviet¿, a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted ¿colonization, oppression...and cultural backwardness...of the nation¿, the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).
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