Innovating Strategy Process

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. The sections of the book highlight three specific issues related to innovation: the genesis of innovative strategy making, contexts for innovation, and models of strategic renewal. Within these three sections, cutting-edge topics addressed include: the dynamics of new value creation, play as the means and art as the impetus for strategy making, the role of emotion in new venture decision making, and science and entrepreneurship as a source of innovative strategies. The book has something to offer to a wide range of readers. For the reflective executive, it contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. For consultants, there are many new conceptual frameworks for analyzing and designing strategy process. Academic readers will relish the diversity and creativity behind the different contributions. Collectively, the essays signal the future direction of the field.