Innovation Management in Mature Business Organisations

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: A, University of Massachusetts - Amherst (Isenberg School of Mangement), Sprache: Deutsch, Abstract: Innovation and Entrepreneurship is not only an important issue for new start- up companies but also within well-established big companies and ¯rms. Without invention and innovation, every company will die sooner or later when younger corporations take over markets with better, cheaper or substitutive products and services. Thus, innovation management, understood as being the set of activities that ¯rms undertake in order to yield new solutions within products, production, and administration, is an essential task for matured companies in order to keep their competitiveness. This leads to the question: What determinants of orga- nizational culture have an in°uence on stimulating and promoting innovation in organizations? The main contribution of the proposed paper is a discussion based on topical literature on how a general framework for e®ective innovation management, cus- tomizeable to individual situations and di®erent ¯rms, can look like. Besides the cultural and organizational aspects of innovation management in established ¯rms, the proposed paper will particularly focus on the analysis and evaluation of the concept of innovation networks.