Innovation Strategy and Firm Performance

Nanja Strecker answers the question to what extend there is a relation between innovation strategy and a firm performance. The comprehensive empirical research consists of primary research complemented with secondary data and capital market data, making the outcome highly reliable.

Dr. Nanja Strecker promovierte bei Prof. Dr. Søren Salomo am Institut für Technologie- und Innovationsmanagement der Universität Graz. Sie ist Leiterin der Innovationseinheit bei Alcan Engineered Products in Lausanne/Schweiz.

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