Integrative Innovation Planning
| Autor: | Raurich, Vicente F. |
|---|---|
| EAN: | 9783905349054 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 84 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 07.03.2007 |
| Untertitel: | Management guidelines to ensure competitiveness in a fast changing, technology intensive business environment |
| Schlagworte: | Innovationsmanagement Management / Innovationsmanagement Wirtschaft / Führung, Planung, Mitbestimmung |
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This book describing the implementation and enhancements of "Integrative Innovation Planning" offers a practice-oriented set of management guidelines describing - competencies, - procedures, as well as - tools/ templates that support an organization to achieve continuous market success through innovation. Following the correlation between innovation, competitiveness and growth as described by several authors, this book intends to show a pathway for practice oriented innovation management.