Introduction to E-commerce

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.

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E-Commerce Qin, Zheng, Shuai, Qinghong, Wang, Guolong, Zhang, Pu, Cao, Mengyu, Chen, Mingshi

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Management Innovation and Big Data Qin, Zheng, Yang, Yinzhou, Li, Yan

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E-Commerce Qin, Zheng, Shuai, Qinghong, Chen, Mingshi, Zhang, Pu, Cao, Mengyu, Wang, Guolong

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