Landing Page Optimization
| Autor: | Tim Ash, Maura Ginty, Rich Page |
|---|---|
| EAN: | 9781118220726 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 29.03.2012 |
| Untertitel: | The Definitive Guide to Testing and Tuning for Conversions |
| Kategorie: | |
| Schlagworte: | Google Website Optimizer LPO Landing page optimization Web site effectiveness building effective landing pages conversion rate effective landing pages impr keywords landing page optimizing landing pages pay-per-click testing your Web site |
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Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
- Includes a Google AdWords gift card
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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