Leadership style analysis within two corporate icons: Continental Airlines and Fletcher Jones

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A Distinction, RMIT University, course: Leading People and Organisations, language: English, abstract: The strengths and weaknesses of two corporate icons, Continental Airlines and Fletcher Jones and Staff will be analysed in this case study using various theories and frameworks to compare the two companies, with particular attention to contrasting the different leaders in each and where their approaches and leadership styles proved service or disservice to the success of their organisations. The key frameworks covered are: Drucker's (1994) Theory of Business, Quinn et al's (2011) Competing Values Framework, Nohria et al's (2003) 4 + 2 Formula for Business Success and Kouzes and Posner's (2002) The Five Practices of Exemplary Leadership. In order to differentiate Fletcher Jones the man in this case study, the company will be referred to as it was originally named, Fletcher Jones and Staff. Quoted in relevant areas of the case study is Anthony Robbins, who is considered a world authority on the psychology of leadership and organisational turnaround.

Building a strong foundation of professional experience in some of Australia's largest organisations such as Myer, Qantas, NAB, Spotlight and Nike, together with having founded and managed her own construction and marketing companies, Renee Stah delivers outstanding results through cross-functional leadership of sales, marketing, design and production functions, as well as supplier and client relationship management. Renee Stah is accredited by the Australian Marketing Institute as a Certified Practising Marketer (CPM) and is the founder and director of Renee Stah?, a full service marketing company that assists organisations with the development and execution of integrated marketing plans and effective positioning of their brands, products, services and profiles. To complement her strong business background, Renee continues to develop her formal education by undertaking an Executive MBA and courses in her passion for luxury markets and global business. The diversity of Renee's skill set is attributed to her vast professional experience and her adaptability to different industries. Her unique balance of business acumen and creative flair comes from her early beginnings in fashion and the corporate business world. An inspiration to her peers who often seek her counsel on marketing strategy, business and brand development, Renee Stah is often described as enterprising, dynamic, and of high integrity. It is these values that Renee invests in her commitment to driving company growth in the organisations she works with, and to producing exceptional results for both herself and her clients.