Leading Pharmaceutical Innovation
| Autor: | Gassmann, Oliver Reepmeyer, Gerrit Zedtwitz, Maximilian von |
|---|---|
| EAN: | 9783540776352 |
| Auflage: | 002 |
| Sachgruppe: | Medizin Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 204 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 03.03.2008 |
| Untertitel: | Trends and Drivers for Growth in the Pharmaceutical Industry |
| Schlagworte: | Arznei / Arzneimittellehre Pharmaindustrie Pharmakologie |
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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
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