Leading with values

These days, values seem to be a scarce currency. Instead, behavioral guidelines have been replaced by laws and regulations that often ignore the spirit of a company or its management style. Leading with Values is a book about the importance of values in leadership. People, companies and society must align with a management whose priorities are the common good and doing things correctly and effectively. The better people we are, the more we strive to perform well, the more we develop as persons and professionals and contribute to the progress of society. In this book you will discover how to practice business management with values, the ingredient that many organizations lack to achieve excellence.

Pedro Nueno is a technical architect, industrial engineer and doctor in business administration from Harvard University. He founded and is currently honorary president of CEIBS (with headquarters in Shanghai, Beijing, Shenzhen, Accra, Zurich), the leading business management school in Asia. For six years (2005-2011) he was part of the Visiting Committee of Harvard Business School. He is the founder of Finaves, a venture capital fund based at IESE that has promoted more than 60 companies creating more than 10,000 direct jobs. He has received numerous distinctions, such as the Creu de Sant Jordi from the Government of Catalonia (2003), the Silver Magnolia and the Golden Magnolia from the Government of Shanghai (2007), the Friendship Award from the Government of China (2009), the Outstanding Contribution Award from the Government of China (2014) and the Commendation of Number of the Order of Isabel la Católica of the Kingdom of Spain (2015). He is also the author of numerous books, including Thank You, China (2017), Retired. And now that? (2018), Cheating Yourself in business (2019), Managing with speed (2020) and Seniors leading well (2021), all of them published by Plataforma Editorial.