| Autor: | Dennis, Karen Maxey, Sue Weber, Dennis P. |
|---|---|
| EAN: | 9780738596037 |
| Sachgruppe: | Geschichte |
| Sprache: | Englisch |
| Seitenzahl: | 128 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 17.12.2012 |
| Schlagworte: | History - U.S. |
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From his command post in a downtown Kansas City skyscraper, the nation's foremost lumberman, R.A. Long, received the devastating report from his company's timber scouts in 1918: his sources for raw material were nearly exhausted. The once-lush pine and oak forests of the Mississippi Delta had been stripped clean and converted into farmland. Now, his Long-Bell Lumber Company was at a crossroads. The timber baron put the question to a vote by his board of directors: disband or build the world's largest lumber mill somewhere else? This group of middle-aged men looked upon R.A. Long as a father figure and a proverbial King Midas, able to turn wood into gold. Their decision was easy: they wholeheartedly endorsed the plan to build. And their vision became the Longview story, combining social engineering, modern marketing, and a whole lot of money into a 20th-century urban success story.
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