Luxury Fashion Retail Management
| Autor: | Tsan-Ming Choi, Bin Shen |
|---|---|
| EAN: | 9789811029769 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 26.11.2016 |
| Kategorie: | |
| Schlagworte: | Fashion Business Fashion Retailing Luxury Business Luxury Consumption Luxury Fashion Luxury Fashion Marketing Luxury Fashion Supply Chain Management Luxury Industry Luxury Management |
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Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda.
Tsan-Ming Choi (Jason) is currently Professor of Fashion Business at The Hong Kong Polytechnic University where he teaches subjects such as supply chain management and information systems management. Over the past ten years, he has actively participated in a variety of research projects on supply chain management and applied optimization for fashion business operations. He has authored/edited eleven research handbooks and guest-edited over twenty special issues for various leading journals on related topics.
Dr. Bin Shen is an Assistant Professor at the Glorious Sun School of Business and Management, Donghua University, Shanghai.
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