Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

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Making Innovation Last: Volume 1 Gatignon, Hubert, Gotteland, David, Haon, Christophe

113,50 €*

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Making Innovation Last: Volume 2 Hubert GATIGNON, David Gotteland, Christophe Haon, Jenny Zimmer

96,29 €*