Managing Content Marketing
| Autor: | Robert Rose, Joe Pulizzi |
|---|---|
| EAN: | 9780983330707 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 03.10.2011 |
| Untertitel: | The Real-World Guide for Creating Passionate Subscribers to Your Brand |
| Kategorie: | |
| Schlagworte: | content marketing content strategy internet marketing social media social media marketing |
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Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing ...from the why to the what to the where...but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.