Market-Driving Behavior in Emerging Firms
| Autor: | Jesko-Philipp Neuenburg |
|---|---|
| EAN: | 9783834984920 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 17.03.2010 |
| Untertitel: | A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures |
| Kategorie: | |
| Schlagworte: | Company success Marketing Startup entrepreneurship stakeholder |
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Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms.
Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.
Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.
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