Market Entry Strategies
| Autor: | Mario Glowik |
|---|---|
| EAN: | 9783110439878 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 07.03.2016 |
| Untertitel: | Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi |
| Kategorie: | |
| Schlagworte: | Brands |
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Prof. Dr. Mario Glowik (Berlin School für Economics and Law)
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