Marketing Concept & Intercultural Communication
| Autor: | Natalie Züfle |
|---|---|
| EAN: | 9783656026426 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 11.10.2011 |
| Untertitel: | Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede's, Trompenaars' and Hall's studies) |
| Kategorie: | |
| Schlagworte: | Hall Hofstede Marketing Trompenaar intercultural communication interkulturelle Kommunikation |
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Research Paper (undergraduate) from the year 2009 in the subject Politics - Other International Politics Topics, grade: 1,0, Free University of Berlin (Center for Global Politics), course: Intercultural Communication, language: English, abstract: A product which could be sold in my tandem-partner's country Oman is air conditioning systems - due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.
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