Marketing Kit for Dummies
Autor: | Alexander Hiam |
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EAN: | 9780470478219 |
eBook Format: | ePUB |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 27.01.2009 |
Kategorie: | |
Schlagworte: | Web campaigns budget business marketing create a buzz customer research guerrilla marketing marketing marketing a business marketing plan marketing program marketing strategies online marketing publicity sales promotions viral marketing |
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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning, The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy,
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file,
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst, His clients include many of the Fortune 500 firms and larger governmental agencies in the U,S,