Marketing Orientation Report Applied to Lotus Cars
| Autor: | Irene Anne McLaughlin |
|---|---|
| EAN: | 9783668259850 |
| eBook Format: | PDF/ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 14.07.2016 |
| Kategorie: | |
| Schlagworte: | lotus cars marketing marketing approach marketing orientation |
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Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.
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