Marketing University Outreach Programs
| Autor: | Ralph S Foster, William I Sauser, Donald Self |
|---|---|
| EAN: | 9781317939740 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 14.01.2014 |
| Kategorie: |
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Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.
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